Tuesday, 26 November 2013
26/11/13
In Today's lesson, me and Zahra went out and did our audience research. We went and asked a range of people both boys and girls to get a fair response. We roughly got the same answers from people but also some relevant answers which we needed. This audience questionnaire helped us gain a understanding of what the audiences wants to see in a music video and what type of things they like in a music video and not just what we want to put in the music video. This also helped us to get closer to the audiences and get their opinions on music videos.
Wednesday, 20 November 2013
20/11/13
Our schedule
Storyboard: Our storyboard is nearly finished. We are expecting it do be finished by the end of the week. 22/11/13.
Location: We have a couple of locations. A kitchen, living room, the park and the drama huts in our school. For us to use the drama huts we need to ask and book a room for the day we are going to be filming in that room.
Filming: We have planned to start shooting in 2 weeks time. Hopefully starting from 2/12/13 till the 20/12/13.
Props: We are planning to use the smoking machines for when we shot the scene in the drama huts. We will have to book this as well before we use it. We are also planning on getting a doll house for the little girl to throw and dishes and cups for the mom or dad to throw and break.
Costumes: We are not sure about the costumes yet but we are developing on our ideas right now.
Audience pitch: Our audience pitch will be done before we start filming and after we have done our storyboard.
Storyboard: Our storyboard is nearly finished. We are expecting it do be finished by the end of the week. 22/11/13.
Location: We have a couple of locations. A kitchen, living room, the park and the drama huts in our school. For us to use the drama huts we need to ask and book a room for the day we are going to be filming in that room.
Filming: We have planned to start shooting in 2 weeks time. Hopefully starting from 2/12/13 till the 20/12/13.
Props: We are planning to use the smoking machines for when we shot the scene in the drama huts. We will have to book this as well before we use it. We are also planning on getting a doll house for the little girl to throw and dishes and cups for the mom or dad to throw and break.
Costumes: We are not sure about the costumes yet but we are developing on our ideas right now.
Audience pitch: Our audience pitch will be done before we start filming and after we have done our storyboard.
Tuesday, 19 November 2013
19/11/13
In todays lesson we planned our schedule. We planned the locations and where we are going to be shooting. We also decided when we are going to start shooting and when we will be finished with our storyboard. I think our storyboard will be finished by the end of this week so the 22nd. We also discussed the audience pitch idea. We are going to start asking around 10 people next week to get their feedback for our audience questionnaire. We also talked the main actor and the band and who will be in our music video. We then decided on the costumes that our main actor will be wearing; kind of smart but casual look.
Friday, 15 November 2013
Morashele
In Today's lesson we gave our presentation for our chosen band 'Morashele' and how we would market this band. We talked about how we would promote this band, so by web like through face book, twitter and instagram and how we would increase their fans. We also talked about the publicity i.e free gigs and concerts, small talks in universities to reach out to the wider audience, also making a you tube account to show off the skills that each of the people in this band has. We also talked about where they can go on e.g. the radio and TV shows like MTV where they can reach out to a younger audience, and we talked about their Cd cover and Digi pack and what we can do for the their first album cover design. This really helped us to get an understanding to how we can market and promote our own artist.
Wednesday, 13 November 2013
Audience questionnaire
Audience questionnaire for our target audience
1. Gender: Female__ Male__
2. Age: 16-20__ 20-25__ 25-30__ 30+__
3. What is your favourite music genre? More than 1 choice
RnB__ Rock__ Pop__ Indie__ Soul__ Other__
If ticked other please state_______________________________
4. How would you describe your style/personality?
Urban/fun/outgoing__ Vintage/qwerky/bubbly__ Casual/simple/laid-back__ Other__
If ticked other please state_______________________________
5. Out of the list of artists, who is your favourite artist and why?
Jay z__
John Newman__
Jason Druelo__
Katy Perry__
Bastille__
Lily Allen__
Eminem__
Ed Sheeran__
6. On the scale of 1-5 how often do you watch music videos? (1 being the least)
7. Which form of music do you prefer to listen to music?
Tv__ Ipod__ Pc__ Radio__ Phone__
8. What appeals to you in music videos and why?
9. Do you watch pop music videos often?
Yes__ No__
10. What elements do you expect to see in a pop music video?
Bastille__
Lily Allen__
Eminem__
Ed Sheeran__
6. On the scale of 1-5 how often do you watch music videos? (1 being the least)
7. Which form of music do you prefer to listen to music?
Tv__ Ipod__ Pc__ Radio__ Phone__
8. What appeals to you in music videos and why?
9. Do you watch pop music videos often?
Yes__ No__
10. What elements do you expect to see in a pop music video?
Monday, 11 November 2013
11/11/13
In Today's lesson we talked about marketing and how we would market a band. Our teacher gave us a list of band names and we have to chose and go off and do research on how we would market that band.
I think that this will help us gain more of an understanding of how we can market our own artist when it comes to the point where we have to think about it our self's.
I think that this will help us gain more of an understanding of how we can market our own artist when it comes to the point where we have to think about it our self's.
Thursday, 7 November 2013
Tuesday, 5 November 2013
Chosen director
My chosen director is Anthony Mandler.
Anthony Mandler is an American film director, music video director, television commercial director and photographer. As a music video director, his most notable and frequent collaborator is Rihanna. The two have worked on more than a dozen videos together throughout her career, starting with "Unfaithful" in 2006 and most recent "Only girl", "California king bed" and "man down". He has also written and directed music videos for many other famous artists like Jay Z, Beyonce, Eminem, Usher, Shakira, Taylor swift, Justin Bieber, Ne-yo, 50 cent, Nicki minaj and etc.
I have noticed from his videos like the ones he directed with Rihanna that he does a lot of closeups of her face. Like in the music video "Califiornia king bed" there is a lot of close ups of her and the male character in the video. This shows that they are really close and there isn't any separation. The colours that Mandler uses are all quite urban and calm colours. Nothing so bright or dark. It feels very warm like in the music video "California king bed" when she is walking around near the bed and the colour of the sun and background has that sort of calm feeling to it. Kind of like she is in heaven. Also the colours he uses for the video "only girl" kind of represents her in a kind of sense that she has the power and rules her own world, like the use of pink and red has that sense of power in the woman's world.
Here are the two 3 videos that Anthony Mandler directed with Rihanna.
Rihanna-California king bed
Rihanna-Only girl
Rihanna-Man down
Anthony Mandler is an American film director, music video director, television commercial director and photographer. As a music video director, his most notable and frequent collaborator is Rihanna. The two have worked on more than a dozen videos together throughout her career, starting with "Unfaithful" in 2006 and most recent "Only girl", "California king bed" and "man down". He has also written and directed music videos for many other famous artists like Jay Z, Beyonce, Eminem, Usher, Shakira, Taylor swift, Justin Bieber, Ne-yo, 50 cent, Nicki minaj and etc.
I have noticed from his videos like the ones he directed with Rihanna that he does a lot of closeups of her face. Like in the music video "Califiornia king bed" there is a lot of close ups of her and the male character in the video. This shows that they are really close and there isn't any separation. The colours that Mandler uses are all quite urban and calm colours. Nothing so bright or dark. It feels very warm like in the music video "California king bed" when she is walking around near the bed and the colour of the sun and background has that sort of calm feeling to it. Kind of like she is in heaven. Also the colours he uses for the video "only girl" kind of represents her in a kind of sense that she has the power and rules her own world, like the use of pink and red has that sense of power in the woman's world.
Here are the two 3 videos that Anthony Mandler directed with Rihanna.
Rihanna-California king bed
Rihanna-Only girl
Rihanna-Man down
Monday, 4 November 2013
Intertextuality
Intertextuality
Intertextuality is the shaping of a text meaning by another text. This can be either reflected in the style of the video or done in a humorous way like a parody. This can help audiences take further meaning away from a text. The three most frequent sources are cinema, fashion and art photography. So many music videos are drawn upon cinema as the starting point.
A great example of this is the music video Last Friday Night by Katy Perry
In this music video the director made it seem like it is a part of a movie. We know this by how in the beginning it starts off with credits and it carries on till the end. This creates a film like effect. Also how in the end they have the producers and directors and cast names in a list just like a movie has in the end of every film. Also all the characters are wearing clothes that were typically worn in the 80's. Also how they stop and actually have a scene where they are talking about what happened just like in films. Also how the artist looks onto a kind of social network page with her profile, its just like Facebook. It's acting as Facebook in the video.
Intertextuality is the shaping of a text meaning by another text. This can be either reflected in the style of the video or done in a humorous way like a parody. This can help audiences take further meaning away from a text. The three most frequent sources are cinema, fashion and art photography. So many music videos are drawn upon cinema as the starting point.
A great example of this is the music video Last Friday Night by Katy Perry
In this music video the director made it seem like it is a part of a movie. We know this by how in the beginning it starts off with credits and it carries on till the end. This creates a film like effect. Also how in the end they have the producers and directors and cast names in a list just like a movie has in the end of every film. Also all the characters are wearing clothes that were typically worn in the 80's. Also how they stop and actually have a scene where they are talking about what happened just like in films. Also how the artist looks onto a kind of social network page with her profile, its just like Facebook. It's acting as Facebook in the video.
Our chosen genre
Our genre that we have chosen is 'pop'. We choose this genre because we felt that we can make a more interesting music video and make it more fun. Pop is usually performance based, with frequent lip-sync. The routine is danced based or narrative reflecting the meaning or hidden meaning of the lyrics.
The key elements of our genre is the use of color, lighting and performance. In pop music videos you see, most of them really use color and lighting to make the music video more interesting and more exciting. They often make the performer dance or the center of a band to make it obvious that they are the main artist in the music video. Also the use of color that most music videos use are bright colors like yellow,pink,blue,orange to make it more vibrant and more upbeat. They also use a range of camera movements like panning fast around them or zooming in and out of the performer. They use different editing techniques also to make it more obvious. We also chose this genre because we all music that has a beat in them. Something that's fast and upbeat. I think that even if we make a mistake in making our music video, because of the music it will still be interesting and more exciting than using a slow song which can just end up being really boring.
Here are just two examples of famous pop artists:
Rihanna
Lady Gaga
The key elements of our genre is the use of color, lighting and performance. In pop music videos you see, most of them really use color and lighting to make the music video more interesting and more exciting. They often make the performer dance or the center of a band to make it obvious that they are the main artist in the music video. Also the use of color that most music videos use are bright colors like yellow,pink,blue,orange to make it more vibrant and more upbeat. They also use a range of camera movements like panning fast around them or zooming in and out of the performer. They use different editing techniques also to make it more obvious. We also chose this genre because we all music that has a beat in them. Something that's fast and upbeat. I think that even if we make a mistake in making our music video, because of the music it will still be interesting and more exciting than using a slow song which can just end up being really boring.
Here are just two examples of famous pop artists:
Rihanna
Lady Gaga
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