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Evaluation question 4

Evaluation question 3

Evaluation question 2

Evaluation question 1

Digipack

FINAL MUSIC VIDEO

Inspiration

Album covers

Goodwin's theory

Andrew Goodwin 

Goodwin says that music videos are a form of advertising and marketing.

Goodwin talks about the characteristics that's normally shown in music videos 

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal videos, dance routine in girl (boy) band. 

2. There is a relationship between the lyrics and visuals, the lyrics either illustrate, amplify or contradict the visuals. 

3. This also applies for music and the video. 

4. The demands of the record level will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. (a visual style)

5. Another characteristics is voyeurism. There is a frequent notion of looking (screens within screens, telescopes etc) and particularly voyeuristic treatment of the female body. 

6. There is often inter textual reference made to films, TV programs or other music videos. 

He also mentions what is the relationship of the lyrics to the visuals and the music to the visuals?

• Visuals create more measuring to the lyrics.
• Visuals explain the lyrics and the visuals go to the beat of the music
• Visuals are literal, they have different interpretation.

First draft 

4/12/13

First day shooting-Drama room

In Today's lesson we started to shoot for our music video. We started shooting in the drama room. We had to delay the shooting for the drama room as we weren't able to get the room for the day we wanted to film. We used two cameras and the lights to shoot this part. We used a lot of different camera movements, zooms and shot from different angles. We are pleased with what we have right now and hope that as we continue to film it will work out the way we are want it to.

3/12/13

Todays lesson me and Zahra finished off the audience research feedback and started talking and writing about our artists star image. We discussed what our artist would have and what would make him unique. We also talked about who inspired us to have that particular star image for our own artist.
We also discussed the way he is represented in media and how the audiences see him.

26/11/13

In Today's lesson, me and Zahra went out and did our audience research. We went and asked a range of people both boys and girls to get a fair response. We roughly got the same answers from people but also some relevant answers which we needed. This audience questionnaire helped us gain a understanding of what the audiences wants to see in a music video and what type of things they like in a music video and not just what we want to put in the music video. This also helped us to get closer to the audiences and get their opinions on music videos.

20/11/13

Our schedule 

Storyboard: Our storyboard is nearly finished. We are expecting it do be finished by the end of the week. 22/11/13.

Location: We have a couple of locations. A kitchen, living room, the park and the drama huts in our school. For us to use the drama huts we need to ask and book a room for the day we are going to be filming in that room.

Filming: We have planned to start shooting in 2 weeks time. Hopefully starting from 2/12/13 till the 20/12/13.

Props: We are planning to use the smoking machines for when we shot the scene in the drama huts. We will have to book this as well before we use it. We are also planning on getting a doll house for the little girl to throw and dishes and cups for the mom or dad to throw and break.

Costumes: We are not sure about the costumes yet but we are developing on our ideas right now.

Audience pitch: Our audience pitch will be done before we start filming and after we have done our storyboard.

19/11/13

In todays lesson we planned our schedule. We planned the locations and where we are going to be shooting. We also decided when we are going to start shooting and when we will be finished with our storyboard. I think our storyboard will be finished by the end of this week so the 22nd. We also discussed the audience pitch idea. We are going to start asking around 10 people next week to get their feedback for our audience questionnaire. We also talked the main actor and the band and who will be in our music video. We then decided on the costumes that our main actor will be wearing; kind of smart but casual look.

Morashele

In Today's lesson we gave our presentation for our chosen band 'Morashele' and how we would market this band. We talked about how we would promote this band, so by web like through face book, twitter and instagram and how we would increase their fans. We also talked about the publicity i.e free gigs and concerts, small talks in universities to reach out to the wider audience, also making a you tube account to show off the skills that each of the people in this band has. We also talked about where they can go on e.g. the radio and TV shows like MTV where they can reach out to a younger audience, and we talked about their Cd cover and Digi pack and what we can do for the their first album cover design. This really helped us to get an understanding to how we can market and promote our own artist.

Audience questionnaire

Audience questionnaire for our target audience 

1. Gender:   Female__     Male__

2. Age:  16-20__   20-25__   25-30__   30+__

3. What is your favourite music genre? More than 1 choice 

RnB__   Rock__   Pop__   Indie__   Soul__   Other__

If ticked other please state_______________________________

4. How would you describe your style/personality? 

Urban/fun/outgoing__   Vintage/qwerky/bubbly__   Casual/simple/laid-back__   Other__

If ticked other please state_______________________________

5. Out of the list of artists, who is your favourite artist and why? 

Jay z__

John Newman__

Jason Druelo__

Katy Perry__
Bastille__
Lily Allen__
Eminem__
Ed Sheeran__

6. On the scale of 1-5 how often do you watch music videos? (1 being the least)

7. Which form of music do you prefer to listen to music?
Tv__   Ipod__   Pc__   Radio__  Phone__

8. What appeals to you in music videos and why?

9. Do you watch pop music videos often?
Yes__   No__

10. What elements do you expect to see in a pop music video?

11/11/13

In Today's lesson we talked about marketing and how we would market a band. Our teacher gave us a list of band names and we have to chose and go off and do research on how we would market that band.
 I think that this will help us gain more of an understanding of how we can market our own artist when it comes to the point where we have to think about it our self's.

Star Image

Chosen director

My chosen director is Anthony Mandler.

Anthony Mandler is an American film director, music video director, television commercial director and photographer. As a music video director, his most notable and frequent collaborator is Rihanna. The two have worked on more than a dozen videos together throughout her career, starting with "Unfaithful" in 2006 and most recent "Only girl", "California king bed" and "man down". He has also written and directed music videos for many other famous artists like Jay Z, Beyonce, Eminem, Usher, Shakira, Taylor swift, Justin Bieber, Ne-yo, 50 cent, Nicki minaj and etc.
I have noticed from his videos like the ones he directed with Rihanna that he does a lot of closeups of her face. Like in the music video "Califiornia king bed" there is a lot of close ups of her and the male character in the video. This shows that they are really close and there isn't any separation. The colours that Mandler uses are all quite urban and calm colours. Nothing so bright or dark. It feels very warm like in the music video "California king bed" when she is walking around near the bed and the colour of the sun and background has that sort of calm feeling to it. Kind of like she is in heaven. Also the colours he uses for the video "only girl" kind of represents her in a kind of sense that she has the power and rules her own world, like the use of pink and red has that sense of power in the woman's world.

Here are the two 3 videos that Anthony Mandler directed with Rihanna.

Rihanna-California king bed



Rihanna-Only girl 



Rihanna-Man down