In Today's lesson we talked about marketing and how we would market a band. Our teacher gave us a list of band names and we have to chose and go off and do research on how we would market that band.
I think that this will help us gain more of an understanding of how we can market our own artist when it comes to the point where we have to think about it our self's.
Monday, 11 November 2013
Thursday, 7 November 2013
Tuesday, 5 November 2013
Chosen director
My chosen director is Anthony Mandler.
Anthony Mandler is an American film director, music video director, television commercial director and photographer. As a music video director, his most notable and frequent collaborator is Rihanna. The two have worked on more than a dozen videos together throughout her career, starting with "Unfaithful" in 2006 and most recent "Only girl", "California king bed" and "man down". He has also written and directed music videos for many other famous artists like Jay Z, Beyonce, Eminem, Usher, Shakira, Taylor swift, Justin Bieber, Ne-yo, 50 cent, Nicki minaj and etc.
I have noticed from his videos like the ones he directed with Rihanna that he does a lot of closeups of her face. Like in the music video "Califiornia king bed" there is a lot of close ups of her and the male character in the video. This shows that they are really close and there isn't any separation. The colours that Mandler uses are all quite urban and calm colours. Nothing so bright or dark. It feels very warm like in the music video "California king bed" when she is walking around near the bed and the colour of the sun and background has that sort of calm feeling to it. Kind of like she is in heaven. Also the colours he uses for the video "only girl" kind of represents her in a kind of sense that she has the power and rules her own world, like the use of pink and red has that sense of power in the woman's world.
Here are the two 3 videos that Anthony Mandler directed with Rihanna.
Rihanna-California king bed
Rihanna-Only girl
Rihanna-Man down
Anthony Mandler is an American film director, music video director, television commercial director and photographer. As a music video director, his most notable and frequent collaborator is Rihanna. The two have worked on more than a dozen videos together throughout her career, starting with "Unfaithful" in 2006 and most recent "Only girl", "California king bed" and "man down". He has also written and directed music videos for many other famous artists like Jay Z, Beyonce, Eminem, Usher, Shakira, Taylor swift, Justin Bieber, Ne-yo, 50 cent, Nicki minaj and etc.
I have noticed from his videos like the ones he directed with Rihanna that he does a lot of closeups of her face. Like in the music video "Califiornia king bed" there is a lot of close ups of her and the male character in the video. This shows that they are really close and there isn't any separation. The colours that Mandler uses are all quite urban and calm colours. Nothing so bright or dark. It feels very warm like in the music video "California king bed" when she is walking around near the bed and the colour of the sun and background has that sort of calm feeling to it. Kind of like she is in heaven. Also the colours he uses for the video "only girl" kind of represents her in a kind of sense that she has the power and rules her own world, like the use of pink and red has that sense of power in the woman's world.
Here are the two 3 videos that Anthony Mandler directed with Rihanna.
Rihanna-California king bed
Rihanna-Only girl
Rihanna-Man down
Monday, 4 November 2013
Intertextuality
Intertextuality
Intertextuality is the shaping of a text meaning by another text. This can be either reflected in the style of the video or done in a humorous way like a parody. This can help audiences take further meaning away from a text. The three most frequent sources are cinema, fashion and art photography. So many music videos are drawn upon cinema as the starting point.
A great example of this is the music video Last Friday Night by Katy Perry
In this music video the director made it seem like it is a part of a movie. We know this by how in the beginning it starts off with credits and it carries on till the end. This creates a film like effect. Also how in the end they have the producers and directors and cast names in a list just like a movie has in the end of every film. Also all the characters are wearing clothes that were typically worn in the 80's. Also how they stop and actually have a scene where they are talking about what happened just like in films. Also how the artist looks onto a kind of social network page with her profile, its just like Facebook. It's acting as Facebook in the video.
Intertextuality is the shaping of a text meaning by another text. This can be either reflected in the style of the video or done in a humorous way like a parody. This can help audiences take further meaning away from a text. The three most frequent sources are cinema, fashion and art photography. So many music videos are drawn upon cinema as the starting point.
A great example of this is the music video Last Friday Night by Katy Perry
In this music video the director made it seem like it is a part of a movie. We know this by how in the beginning it starts off with credits and it carries on till the end. This creates a film like effect. Also how in the end they have the producers and directors and cast names in a list just like a movie has in the end of every film. Also all the characters are wearing clothes that were typically worn in the 80's. Also how they stop and actually have a scene where they are talking about what happened just like in films. Also how the artist looks onto a kind of social network page with her profile, its just like Facebook. It's acting as Facebook in the video.
Our chosen genre
Our genre that we have chosen is 'pop'. We choose this genre because we felt that we can make a more interesting music video and make it more fun. Pop is usually performance based, with frequent lip-sync. The routine is danced based or narrative reflecting the meaning or hidden meaning of the lyrics.
The key elements of our genre is the use of color, lighting and performance. In pop music videos you see, most of them really use color and lighting to make the music video more interesting and more exciting. They often make the performer dance or the center of a band to make it obvious that they are the main artist in the music video. Also the use of color that most music videos use are bright colors like yellow,pink,blue,orange to make it more vibrant and more upbeat. They also use a range of camera movements like panning fast around them or zooming in and out of the performer. They use different editing techniques also to make it more obvious. We also chose this genre because we all music that has a beat in them. Something that's fast and upbeat. I think that even if we make a mistake in making our music video, because of the music it will still be interesting and more exciting than using a slow song which can just end up being really boring.
Here are just two examples of famous pop artists:
Rihanna
Lady Gaga
The key elements of our genre is the use of color, lighting and performance. In pop music videos you see, most of them really use color and lighting to make the music video more interesting and more exciting. They often make the performer dance or the center of a band to make it obvious that they are the main artist in the music video. Also the use of color that most music videos use are bright colors like yellow,pink,blue,orange to make it more vibrant and more upbeat. They also use a range of camera movements like panning fast around them or zooming in and out of the performer. They use different editing techniques also to make it more obvious. We also chose this genre because we all music that has a beat in them. Something that's fast and upbeat. I think that even if we make a mistake in making our music video, because of the music it will still be interesting and more exciting than using a slow song which can just end up being really boring.
Here are just two examples of famous pop artists:
Rihanna
Lady Gaga
Tuesday, 22 October 2013
Influences for our music video
Ideas for our Music Video
We have looked at a few videos in our music video genre, to help us get ideas for our own music video.
One of music videos we looked at was 'Where is the love?' by the Black Eyed Peas:
From this we liked the idea of the artist moving the camera with their hand, this inspired to use this technique but when the camera moves rather than move on to the next person it moves to a different scene of the video.
The final music video that we got inspiration from was One Republic 'Counting Stars':
From this video we got the idea of using the audience dancing but it isnt an obvious audience it just looks like people dancing. In our video we want the audience to be dancing around the artist and the band.
One of music videos we looked at was 'Where is the love?' by the Black Eyed Peas:
From this video we liked the idea of the children singing the lyrics (1:02) because it is a different approach to singing and not many artists use this technique.
The second video Devlin, runaway:
From this video we got the idea of using different stories with different age groups to use as a sort of a narrative.
We were also inspired by Jessie J 'Wild':
From this we liked the idea of the artist moving the camera with their hand, this inspired to use this technique but when the camera moves rather than move on to the next person it moves to a different scene of the video.
The final music video that we got inspiration from was One Republic 'Counting Stars':
From this video we got the idea of using the audience dancing but it isnt an obvious audience it just looks like people dancing. In our video we want the audience to be dancing around the artist and the band.
22/10/13
In todays lesson me and Zahra looked at a couple of music videos that gave us ideas for our own music video. We looked at the genre 'pop' and 'soul' which is our music video genre. We got a lot of ideas from different types of music videos like for example in the music video 'where is the love' by black eyed peas, they have a child singing to the lyrics which is something you don't see in a lot of music videos. We will like to use this idea in our music video as it is like a new technique and it's quite random.
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