What are the ingredients for a succesful music video?

The elements in making good music video

Editing
I feel that the editing is the most important in making a really good music video. I think that without the right use of effects it would look really boring and not so interesting for the audiences. Also I think that the editing should match with the beat of the music and the pace of the music. I feel that this will make it more exciting to watch and not so plain. I think also using different types of editing is very important. For example the spilt screen, you can put two clips in together and merge them. I think this effect is very effective that it will draw the audiences more. Even if you chose to use a kind of slow paced music, I think with the editing used very well it can make a slow boring music video into a actually quite decent and interesting video that people can get into.

Camera movements
I think that the camera movements are also very important. Depending on the genre of the music video, you need to use the camera differently e.g. indie rock. I think for the camera, you just need different camera angles which fits with the editing. This will make it more interesting and not boring to watch. Also using different camera movements is very important, like the panning or a close up. I feel that this will make the music video much more interesting than using the same camera movements. And I think using different camera shots, like a long shot or a medium shot or even a short shot. I think that this will make it more engaging for the audiences and will get them entertained to watch it.

Mis en scene
I think that mis en scene is as important as the editing. You need to have the right locations, props, costumes, makeup and cast to make it as interesting as possible. If you only have about 2 locations that you keep filming at, although you have a lot of good shots and editing it will still look a bit plain and boring. Also I feel that the costume is also important. You should match the costume that will suit with the music otherwise I think that really loses the appeal of the music video. For example, the music is about love and happiness but the actor/actress is wearing all black. That makes it seem like not a very happy music video although the song is because black usually means death and sadness. Also if the actor/actress is bad at acting, that will just make the music video unrealistic. And that will lose our audiences that I feel that the actor/actress is some of the reasons why the audiences get engaged into the music video in the first place. Like the music video 'wild' by Jessie J. The whole music video is in black and white but the actress Jessie J is amazing in the performance which makes us carry on watching the music video. It really good me engaged even though the music video was all in black and white.