Intertextuality
Intertextuality is the shaping of a text meaning by another text. This can be either reflected in the style of the video or done in a humorous way like a parody. This can help audiences take further meaning away from a text. The three most frequent sources are cinema, fashion and art photography. So many music videos are drawn upon cinema as the starting point.
A great example of this is the music video Last Friday Night by Katy Perry
In this music video the director made it seem like it is a part of a movie. We know this by how in the beginning it starts off with credits and it carries on till the end. This creates a film like effect. Also how in the end they have the producers and directors and cast names in a list just like a movie has in the end of every film. Also all the characters are wearing clothes that were typically worn in the 80's. Also how they stop and actually have a scene where they are talking about what happened just like in films. Also how the artist looks onto a kind of social network page with her profile, its just like Facebook. It's acting as Facebook in the video.
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